Feature Article:

Small country church

YOU CAN LEARN A LOT
ABOUT  MARKETING
BY GOING
TO CHURCH

By Jay Lindsay

Oh boy! How do I get myself into these situations where I have to bare my soul and admit my short comings just to make a point?

As I look toward the heavens, let me state that I'm probably not the most religious guy around. Certainly I have my beliefs and since childhood I've attended services at a number of different churches throughout the country.

I've attended services in some very large and expensive facilities. I've been to some old, one-room, clapboard country churches ... and I've been to gatherings in canvas tents. Additionally, I have been privileged to know closely some very nice people that were major leaders in the business of religion.

Me? I must admit that I don't make it to church services as often as I probably should.

With all of that said, let me explain why I think going to church can give you insight to how a marketing business might best be run.

#1: You need a good product or service that you can offer to the public and you need to have a solid, unshakeable belief in what you offer. I believe that we can agree that most religions have that.

#2: You need an audience to which you can tell your story about why what you have to offer is wonderful and why they need it now. You will do best if you don't speak in a monotone manner but rather vary your speaking level. Sometimes you may nearly whisper and at other times it may seem that you are on the verge of shouting your message.

#3: Expect that there will be some nonbelievers in your audience ...

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